prikaz prve stranice dokumenta THE LANGUAGE OF ADVERTISING
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undergraduate thesis
THE LANGUAGE OF ADVERTISING
2016. urn:nbn:hr:172:716484
Vukasović, Tina
University of Split
Faculty of Humanities and Social Sciences

Cite this document

Vukasović, T. (2016). THE LANGUAGE OF ADVERTISING (Undergraduate thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:716484

Vukasović, Tina. "THE LANGUAGE OF ADVERTISING." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:172:716484

Vukasović, Tina. "THE LANGUAGE OF ADVERTISING." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:172:716484

Vukasović, T. (2016). 'THE LANGUAGE OF ADVERTISING', Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:172:716484

Vukasović T. THE LANGUAGE OF ADVERTISING [Undergraduate thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:172:716484

T. Vukasović, "THE LANGUAGE OF ADVERTISING", Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:172:716484

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Metadata
TitleTHE LANGUAGE OF ADVERTISING
AuthorTina Vukasović
MentorNataša Stojan (mentor)
Committee memberNataša Stojan (predsjednik povjerenstva)
Committee memberGordan Matas (član povjerenstva)
Committee memberMarija Bilić (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
Split
Defense date and country2016-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
Advertising is a marketing sector with only one purpose: to attract the audience and persuade them into buying certain goods or services. It can be found in newspapers, magazines, on radio and television, billboards and Internet. The language of advertising is informal, memorable, simple and often grammatically questionable, thus making advertising an attractive form of communication between companies and the potential customers. The author discusses the importance of language in advertisements, lists the most common language features, explains the usage of phraseology and figurative elements and, finally, makes a grammatical analysis of preselected slogans.
Abstract (croatian)
Oglašavanje je dio marketinške djelatnosti sa samo jednom svrhom: privući kupce i uvjeriti ih u kupnju određenog proizvoda ili usluge. Koristi se u medijima poput novina, časopisa, radija i televizije, plakata i interneta. Jezik oglašavanja je neformalan, pamtljiv, jednostavan i često gramatički diskutabilan, time čineći oglašavanje atraktivnim oblikom komunikacije između tvrtki i potencijalnih korisnika. Autorica raspravlja o važnosti jezika u reklamama, navodi najčešća jezična obilježja, objašnjava korištenje frazeologije i figurativnih obilježja te, na kraju, gramatički analizira predodređene slogane.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:172:716484
Study programmeTitle: English Language and Literature
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-28 12:49:42