Title Vizualizacija ženske ljepote u suvremenim medijima Title (english) Visualization of women's beauty in contemporary media Author Dora Božinović Mentor Anči Leburić (mentor)Committee member Marija Lončar (predsjednik povjerenstva)Committee member Anči Leburić (član povjerenstva)Committee member Toni Popović (član povjerenstva)Granter University of Split Defense date and country 2018-07-11, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Ovaj rad pokušava objasniti naĉin vizualizacije ţenske ljepote u suvremenim medijima od strane mladih, prvenstveno kroz korištenje društvenih mreţa, njihovih osobnih aktivnosti na društvenim mreţama, ali i izvan njih. Teorijski dio obuhvaća objašnjenje zbog ĉega je ova tema interesantna s aspekta današnjice i dat je kratki povijesni okvir koji ovisno o razdobljima i medijima koji su se koristili: od ranog kiparstva,slikarstva, pa do pojave tiska, filma i manekenstva, vizualizira razliĉito standarde ţenske ljepote stvarajući epohe prepoznatljive baš po opisu ţenske ljepote. I mladi danas kroz sveprisutni medij: društvene mreţe, ĉine upravo isto. Kontinuitet potrebe za viĊenjem ţenske ljepote u odreĊenim okvirima koje nameće društvo ĉini ovu temu aktualnom i u budućem trenutku, primjerice pojavom nekog drugog tehnološki naprednijeg medija. Razlika sadašnjeg i povijesnog trenutka, u kojem su moţda istaknuti pojedinci; vjerski voĊe, umjetnici, politiĉari, formirali pojam ţenske ljepote, danas je to omogućeno gotovo pa svima koji imaju profil na društvenim mreţama. Jednim lajkom (pa i komentarom) prinosimo masovnom prihvaćanju ili neprihvaćanju standarda ţenske ljepote za 21. stoljeće. Povijesno je razliĉitost vizualizacije promatrana kroz sredstva i epohe, dok je u ovoj temi vezanoj za aktualne društvene mreţe, kljuĉno bilo promatrati razlike izmeĊu ţena i muškaraca u formiranju standarda ţenske ljepote. U istraţivanju je korištena metoda ankete, a za istrument upitnik, koji je sadrţavao pitanja zatvorenog tipa. Uzorak je obuhvaćao 271 mladu osobu iz Splita, 137 muškaraca i 134 ţene. Rezultati su pokazali da svi ispitanici imaju profil na društvenim mreţama, većina ima dva, poneki i više od dva, a manje je onih koji koriste samo jednu društvenu mreţu. Gotovo su svi ispitanici objavom postova, fotografija, lajkanjem i komentarima aktivni na društvenim mreţama participirajući tako u društvenoj dinamici općenito i u onome što ovaj rad istiĉe kao zanimljivost: vizualizaciji ţenske ljepote.
Abstract (english) This study tries to explain the way of women’s beauty visualization in modern medias from young people point of view, primarily through the use of social networks, their personal activities on them and out of them. The theoretical part includes the explanation why this topic is interesting from nowadays point of view, and short historical framework is given which, depending of a period of time and medias used: from the early sculpture, painting till the appereance of the press, film and modelling, visualizes different standards of women’s beauty creating an epoch recognizable just by description of that beauty. And young people do just the same nowadays through ubiquitous media: social networks. Continuity need for a vision of women’s beauty in certain terms imposed by the society makes this topic actual and in future time for example, with appereance of some another more technologically advanced media. The difference between present and historical moment where prominent individuals like religious leaders, artists, politicians formed the concept of women’s beauty, is enabled nowadays almost to anybody who has a profile on social networks. With just one “like” (well, and one comment) we contribute to mass acceptance or non-acceptance of women’s beauty standard for 21st century. Historicaly, the diversity of visualization was observed through the means and epochs while in this topic related to the current social networks, observing differencies between women and menwas crucial in the formation of women’s beauty standard. Poll method is used in this research and a questionnaire as an instrument which contained questions of closed type. The sample included 271 young persons from Split, 137 males and 134 females. Results showed that all respondents have profiles on social networks, majority has two, some more than two, and minority uses just one. Almost all respondents are active on social networks in a way of posts, photos, “likes” and comments publishing, participated so in social dynamics in general and in what this study points out as interesting: visualization of women’s beauty
Keywords
vizualizacija ţenske ljepote
društvene mreţe
mladi
Keywords (english)
visualization of women’s beauty
social networks
young people
Language croatian URN:NBN urn:nbn:hr:172:909552 Study programme Title: Sociology Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2018-07-18 10:38:38
