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undergraduate thesis
Modni portali u svakodnevnom životu studentica: sociološko istraživanje
2017. urn:nbn:hr:172:735076
Banovac, Lena
University of Split
Faculty of Humanities and Social Sciences, University of Split
Department of Sociology

Cite this document

Banovac, L. (2017). Modni portali u svakodnevnom životu studentica: sociološko istraživanje (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:735076

Banovac, Lena. "Modni portali u svakodnevnom životu studentica: sociološko istraživanje." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:735076

Banovac, Lena. "Modni portali u svakodnevnom životu studentica: sociološko istraživanje." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:735076

Banovac, L. (2017). 'Modni portali u svakodnevnom životu studentica: sociološko istraživanje', Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, accessed 30 March 2023, https://urn.nsk.hr/urn:nbn:hr:172:735076

Banovac L. Modni portali u svakodnevnom životu studentica: sociološko istraživanje [Undergraduate thesis]. Split: University of Split, Faculty of Humanities and Social Sciences, University of Split; 2017 [cited 2023 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:172:735076

L. Banovac, "Modni portali u svakodnevnom životu studentica: sociološko istraživanje", Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:172:735076

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Metadata
TitleModni portali u svakodnevnom životu studentica: sociološko istraživanje
Title (english)Fashion Portals in Female Students' Everyday Life: Sociological Research
AuthorLena Banovac
MentorZorana Šuljug Vučica (mentor)
Committee memberMarija Lončar (predsjednik povjerenstva)
Committee memberZorana Šuljug Vučica (član povjerenstva)
Committee memberIvanka Buzov (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences, University of Split
(Department of Sociology)
Split
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Sociological Methodology
Abstract
Odijevanje je isključivo značajka ljudskih društava i obilježje je različitih kultura. Odjeća je nastala radi zaštite ljudi od vremenskih neprilika, no polako je počela zadobivati estetsku i društvenu funkciju što ju je pretvorilo u modu. Nekoć su odjeća i odijevanje bili važni indikatori društvenog položaja, no s vremenom se to promijenilo. Masovna proizvodnja je tomu doprinjela, omogućila je veću dostupnost odjeće. Moda može biti pokazatelj mnogih promjena u društvu i životu pojedinca pa je stoga postala predmetom istraživanja mnogih znanstvenih disciplina. Ovo istraživanje se bavi značenjem i ulogom modnih portala u svakodnevnom životu studentica. Cilj je bio utvrditi važnost mode i modnih portala za studentice te ispitati teme o kojima pišu modni portali i učestalost pregladavanja modnih portala. Metode koje su se koristile prilikom ovog istraživanja su analiza sadržaja šest hrvatskih modnih portala; Fashion.hr, Femina.hr, Moda.hr, Journal, Buro 24/7 i Wall.hr i polustrukturirani intervju sa dvanaest ispitanica koje prate navedene portale i koje su redovne studentice Sveučilišta u Splitu. Rezultati analize navedenih portala su pokazali da su zastupljene bijela, crna, siva i ljubičasta boja portala, te da svi portali imaju uravnoteženu količinu sadržaja. Brojač posjeta se ne nalazi na ni jednom portalu. Uglavnom se radi o sličnim rubrikama i člancima o modi te je svaki članak predstavljen jednom fotografijom na naslovnoj stranici. Analiza provedenih intervjua je pokazala da ispitanice dijele ista mišljenja o razlici termina stila, trenda i mode. Portali Buro 24/7, Fashion.hr i Journal su portali koje ispitanice najčešće prate. Navode da su ti portali jako dobri u informiranju o novostima iz mode, ali i da se može naći i drugih korisnih informacija vezanih uz njegu tijela i lica, hranu, putovanja i sl. Smatraju da je glavna uloga portala informiranje društva o modnim trendovima i reklamiranje brandova.
Abstract (english)
Dressing in clothes is a exclusive feature of human societies and different cultures. Clothes were created to protect from the elements, but over time they developed a aesthetic and social function that transformed it into fashion. In the past cloathing was a important indicator of a persons social standing, but over time that has changed. Mass production incressed the availability of clothes. Fashion can be an indicator of different changes in society and the life of an individual, so it become a subject of interest in many different scientific fields. This research focused on the meaning and the role fashion portals have in the everyday life of female university students. The goal was to determine the importance of fashion and fashion portals for female university students, to research the subjects of interest on the fashion portals and the frequency of searches on fashion portals. the methods used during this research was content analysis of six croatian fashion portals: Fashion.hr, Femina.hr, Moda.hr, Journal, Buro 24/7 i Wall.hr and a semi-structurated interview with 12 subjects were inrolled in the University of Split and followed fashion portals regularly. The results of the analysis of the fashion portals showed a great use of white, black, grey and purple color, all of the portals had a balanced amount of subject matter. None of the portals had a visit counter. For the most part all the portals had similar categories and fashion articles, all of the articles were featured with one photo on the main page. Analysis of the conducted interviews showed that the all of the subjects shared a common opinion on the difference between the terms style, trend and fashion. Portals Buro 24/7, Fashion.hr and Journal were the most visited by our subjects. In their opinion these portals are very well informed about fashion news, and other useful information regarding skin care, food, travel, etc. All the subjects of the interview agreed that the main goal of fashion portals was to inform about fashion trends and to advertise brands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:735076
Study programmeTitle: Sociology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) sociologije (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-03 10:06:00