The current legal frameworks, regulations and procedures in Bosnia and Herzegovina relating to culture and cultural policies are extremely complex. Powers related to culture are completely transferred from the state to the local level, and with such an administrative-legal approach it is often impossible to make significant progress for the institutional possibility of preserving traditional elements in the modern multicultural Bosniak-Herzegovinian landscape. The paper takes one visible element of the traditional culture of the Croats, and that is the native music recorded in the area of today's municipality of Žepče. This music, performed to the accompaniment of violin and šargija was and still is an important determinant of culture and identity and it's observed further in the work. The linguistic corpus of the native songs of the Žepče Croats can be viewed as a strong element in the assessment of their current ethnolinguistic vitality (according to Šimićić and Bilić Meštrić 2018). Croats in the territory of BiH sre the third largest national community, after Bosniaks and Serbs. By observing the language of that community, it is possible to observe their community of (built) emotions around a common linguistic and ethnic affiliation. Native music and the language of that music is a grateful corpus that explains ethnicity and identity and, along with other elements of traditional culture (folk dances and costumes, traditional customs, saints and festivals, holidays and celebrations, etc.) is a legacy for (preserving) the same ethnicity. The paper explains the linguistic, ethnic and cultural identity of Žepče Croats in a selected corpus of native music texts. In addition, collected, listed and analyzed texts of native music from the area where Šerci and Žepčaci live represents a solid basis for future observations and valuations of the unprotected intangible cultural heritage of Croats from Bosnia and Herzegovina