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undergraduate thesis
WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING
2023. urn:nbn:hr:172:394865
Akrap, Natali
University of Split
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Akrap, N. (2023). WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING (Undergraduate thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:394865

Akrap, Natali. "WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:172:394865

Akrap, Natali. "WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:172:394865

Akrap, N. (2023). 'WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING', Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:172:394865

Akrap N. WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING [Undergraduate thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2023 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:172:394865

N. Akrap, "WORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING", Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:172:394865

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Metadata
TitleWORD FORMATION PROCESSES IN PRINT AND BROADCAST ADVERTISING
AuthorNatali Akrap
MentorMirjana Semren (mentor)
Committee memberIvana Petrović (predsjednik povjerenstva)
Committee memberMirjana Semren (član povjerenstva)
Committee memberDanijela Šegedin Borovina (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Split
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
The main goal of this bachelor’s thesis was to point out the importance and versatility of language usage throughout the processes of word formation. All of the processes were explained and exemplified. The second part of the thesis focuses on a small research that proves the importance of words used in advertising, the way they were formed and the effects they give based on the formation process they went through. The significance of this thesis goes beyond exploring the advertising world by providing insights into how language, cognition, and creativity interact. This is supported by the conclusion that researching print, TV and radio advertising showed drastic changes in the choices of word formation processes as the mode of advertising changes. Fueling the knowledge of word formation helps us better understand how strategic creativity underlies effective communication while also deepening our understanding of how language has evolved in modern culture and how it can yet evolve.
Abstract (croatian)
Glavni cilj ovog završnog rada je istaknuti važnost i svestranost korištenja jezika kroz procese tvorbe riječi. U radu su svi procesi objašnjeni i oprimjereni. Drugi dio rada se fokusira na kratko istraživanje koje dokazuje važnost riječi korištenih u oglašavanju, načina na koji su tvorene i efekata koje pružaju s obzirom na proces njihove tvorbe. Važnost ovoga rada ide dalje od samog istraživanja svijeta oglašavanja tako što omogućava uvid u to kako se jezik, kreativnost i ljudska svijest isprepleću. Ovaj stav je poduprt zaključkom da se kroz istraživanje tiskanog, televizijskog i radijskog oglašavanja pokazala drastična promjena u odabiru procesa tvorbe riječi kako se mijenjao medij oglašavanja. Obogaćivanje znanja o procesima tvorbe riječi nam pomaže da bolje razumijemo kako strateški upotrjebljena kreativnost pridonosi učinkovitoj komunikaciji dok istovremeno produbljuje razumijevanje evoluiranja jezika u modernoj kulturi i njegova daljnjeg razvoja.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:172:394865
Study programmeTitle: English Language and Literature
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-19 11:00:28