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master's thesis
DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE
2024. urn:nbn:hr:172:688379
Vukojević, Vesna
University of Split
Faculty of Humanities and Social Sciences

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Vukojević, V. (2024). DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE (Master's thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:688379

Vukojević, Vesna. "DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:172:688379

Vukojević, Vesna. "DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:172:688379

Vukojević, V. (2024). 'DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE', Master's thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:172:688379

Vukojević V. DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE [Master's thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2024 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:172:688379

V. Vukojević, "DEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE", Master's thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:172:688379

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Metadata
TitleDEKODIRANJE POLITIČKOG DISKURSA: KONCEPTUALNE METAFORE
AuthorVesna Vukojević
MentorJagoda Granić (mentor)
Committee memberNataša Stojan (predsjednik povjerenstva)
Committee memberJagoda Granić (član povjerenstva)
Committee memberEni Buljubašić (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Konceptualna je metafora kognitivni mehanizam posredstvom kojeg se apstraktni pojmovi preslikavaju u konkretnije, lakše razumljive pojmove. Razvija se u kognitivnoj lingvistici kojoj je u središtu proučavanja kontekst. Sukladno definiciji i ovisnosti o kontekstu, konceptualna metafora uvelike odgovara namjerama govornika u političkom diskursu jer njome mogu lakše prenositi poruke koje će svi slušatelji razumjeti te mogu izbjeći eventualne neugodnosti koje mogu uništiti njihovu reputaciju. Konceptualna metafora još zornije preslikava složenu političku terminologiju u jezik svakodnevice, ako je popraćena neverbalnom komunikacijom. Manipulacija i uvjeravanje obilježavaju političke govore, a usmjereni su na slušatelje. Ako govornik želi uvjeriti slušatelja u ispravnost svojih stavova ili manipulirati njime, onda kao idealno sredstvo za to koristi upravo konceptualnu metaforu kojom iznosi samo dio koji njemu odgovara, a ostale dijelove zanemaruje. Pri odabiru jezičnih izraza političari su uvijek oprezni i rijetko koji izgovaraju nesvjesno. Iako bi primarna svrha i zadaća konceptualne metafore trebala biti približavanje složenih političkih tema i pitanja slušateljima, nažalost, ona se sve češće zloupotrebljava.
Abstract (english)
Conceptual metaphor is a cognitive mechanism through which abstract concepts are mapped into more concrete, easier-to-understand terms. It is developed within the framework of cognitive linguistics, which focuses on context. According to the definition and depending on the context, it largely corresponds to the intentions of the speaker in the political discourse, because it is easier to convey a message that all listeners will understand and can avoid possible inconveniences that can destroy their reputation. Conceptual metaphor maps complex political terminology into everyday language even more vividly if it is accompanied by non-verbal communication. Manipulation and persuasion are common terms in political speeches, and they are aimed at listeners. If the speaker wants to convince the listener of the correctness of his views or manipulate with it, then as an ideal tool for this (s)he uses a conceptual metaphor, which (s)he presents only the part that suits her/him, and ignores the other parts. Politicians are always cautious and rarely utter a statement unconsciously. Although the primary purpose and task of the conceptual metaphor should be to bring complex political topics and issues closer to the listeners, unfortunately, it is being misused more and more often.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:688379
Study programmeTitle: Croatian language and literature; specializations in: Teacher Training, Croatian Cultural Studies
Course: Teacher Training
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra hrvatskog jezika i književnosti (magistar/magistra hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-01 10:09:29