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master's thesis
Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala
2017. urn:nbn:hr:172:495695
Jukić, Brigita
University of Split
Faculty of Humanities and Social Sciences, University of Split
Department of Sociology

Cite this document

Jukić, B. (2017). Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:495695

Jukić, Brigita. "Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:495695

Jukić, Brigita. "Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:495695

Jukić, B. (2017). 'Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala', Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, accessed 25 March 2023, https://urn.nsk.hr/urn:nbn:hr:172:495695

Jukić B. Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala [Master's thesis]. Split: University of Split, Faculty of Humanities and Social Sciences, University of Split; 2017 [cited 2023 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:172:495695

B. Jukić, "Sportsko klađenje u virtualnom svijetu: analiza sadržaja web portala", Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:172:495695

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Metadata
TitleSportsko klađenje u virtualnom svijetu: analiza sadržaja web portala
Title (croatian)Sports Betting in the Virtual World: Content Analysys of the Web Portals
AuthorBrigita Jukić
MentorZorana Šuljug Vučica (mentor)
Committee memberMarija Lončar (predsjednik povjerenstva)
Committee memberZorana Šuljug Vučica (član povjerenstva)
Committee memberVlaho Kovačević (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences, University of Split
(Department of Sociology)
Split
Defense date and country2017-02-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Sociological Methodology
Abstract
Online klađenje iz dana u dana sve je rašireniji oblik kockanja. Procjenjuje se da je danas na internetu dostupno nekoliko tisuća kockarskih adresa. Pristupačnost klađenju bez potrebe za napuštanjem udobnosti svog doma povećava rizik nastanka kockarskih problema. Internetska industrija napreduje, a korisnici, kolektivno nesvjesni, padaju na razne trikove. U okviru ovog rada provedeno je istraživanje o sportskom klađenju na internetskim portalima, dok je odgovarajuća metoda pomoću koje se došlo do realizacije cilja bila analiza sadržaja. Istraživački uzorak obuhvaćao je šest internetskih portala za sportsko klađenje. Postoje određene razlike između domaćih (germaniasport.hr, psk.hr, supersport.hr) i stranih (williamhill.com, sportsbwin-com, bet365.com) portala. Kod stranih portala uočljiva je velika količina sadržaja poput fotografija i oglasa. Pored sportske ponude nude i druge oblike online kockanja poput kazina i ruleta. Naglasak je na reklamama sa skrivenim porukama koji obećavaju korisniku dobit i bogatstvo. S druge strane, domaće portale odlikuje jednostavnost s manjom količinom sadržaja, ali boljom preglednošću. Ističe se sportska ponuda, a zanemaruju drugi elementi poput marketinga kao što je slučaj kod stranih portala. Unatoč različitostima ovih portala, svi imaju isti cilj, a taj je da svojim karakteristikama privuku što veći broj korisnika u začarani krug online klađenja.
Abstract (english)
Online betting is more and more widespread form of gambling. It is estimated that there is several thousand gambling adresses available. Accessibility of betting increases the risk of developing gambling problems. Internet industry is booming and customers are falling on various tricks. In this work we have conducted research about sports betting on the Internet, specifficaly on the online portals. Appropriate method, which was implemented for realization of objective was content analysis. The research sample consisted from six Internet portals for sports betting. There are certain differences between local (germaniasport.hr, psk.hr, supersport.hr) and foreign (williamhill.com, sportsbwin-com, bet365.com) portals. In foreign portals we noticed the large amount of content such as photos and ads. They offer another types of gambling like online casino and roulette. The emphasis is on ads with hidden messages that promise profits and wealth. On the other hand, local portals are simple with a small amount of content, but better visibility. Despite the diversity of these portals, they all have the same goal, and that is to attract large number of users in a vicious circle of online betting
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:495695
Study programmeTitle: Sociology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-03-08 14:35:16