The media recreate a certain concept, represent the object, person, or process, to construct a new reality that can affect the building of identity and socialization. Society by the idealization of appearance, fostering body gold and emphasizing sexuality, suggests that the appealing appearance exposes the success and the better position in society. Media representations support these socially dominant structures and place them as a desirable identity. Consumer culture and mass media are the most important agents of the body and the ideal of beauty. The subject of research is the relationship between media representations and student perception of their own physical appearance. The research goals of this paper are the perception and satisfaction of physical appearance and beauty through the prism of media representations of the ideal of the physical appearance.The research was conducted by qualitative method of semi-structured interviews on a sample of students of the Faculty of Philosophy in Split. The ideal physical appearance, according to students, is a slim woman with accentuated obliques that has a symmetrical body and face while the media promote a photographed representation of a woman subjected to plastic facial and body operations that is "eternally young", extremely skinny, attractive, feminine and fit. The media ideals of the 21st century are, therefore, in the opinion of the interlocutors, the unrealistic and attractive physical appearance of a woman. The perceptions of the interviewee about the ideal face are most influenced by media representations and social standards of beauty, while perceptions of hair and body are to a lesser extent influenced by the media. Ideal physical appearance is considered to be a natural physical appearance that is not subjected to aesthetic interventions, and the face is without make up what differs from the media representation of ideal physical appearance that is unrealistic and attractive. Although they are dissatisfied with certain characteristics of their physical appearance, the collocutors are satisfied with their physical appearance and emphasize that trought puberty they were fairly dissatisfied and more subjected to influence of the media.