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master's thesis
Transformacije socijalnog kapitala na Facebooku
2017. urn:nbn:hr:172:745604
Ćapin, Dora
University of Split
Faculty of Humanities and Social Sciences, University of Split
Department of Sociology

Cite this document

Ćapin, D. (2017). Transformacije socijalnog kapitala na Facebooku (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:745604

Ćapin, Dora. "Transformacije socijalnog kapitala na Facebooku." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:745604

Ćapin, Dora. "Transformacije socijalnog kapitala na Facebooku." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2017. https://urn.nsk.hr/urn:nbn:hr:172:745604

Ćapin, D. (2017). 'Transformacije socijalnog kapitala na Facebooku', Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:172:745604

Ćapin D. Transformacije socijalnog kapitala na Facebooku [Master's thesis]. Split: University of Split, Faculty of Humanities and Social Sciences, University of Split; 2017 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:172:745604

D. Ćapin, "Transformacije socijalnog kapitala na Facebooku", Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:172:745604

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Metadata
TitleTransformacije socijalnog kapitala na Facebooku
Title (english)Transformations of Social Capital on the Facebook
AuthorDora Ćapin
MentorAnči Leburić (mentor)
Committee memberMarija Lončar (predsjednik povjerenstva)
Committee memberAnči Leburić (član povjerenstva)
Committee memberToni Popović (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences, University of Split
(Department of Sociology)
Split
Defense date and country2017-11-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Sociological Methodology
Abstract
Sveprisutnost društvenih mreža u svakodnevnom životu mijenja načine komunikacije i povezanosti među ljudima te utječe na sve aspekte društva. Na društvenim mrežama odvijaju se socijalizacija, marketinška aktivnost, predsjedničke kampanje, iniciraju se prosvjedi i sukobi. Njihove posljedice nadilaze njihov virtualni prostor. Facebook je najpopularnija društvena mreža s dvije milijarde korisnika. Svoju popularnost duguje raznolikim mogućnostima održavanja odnosa i stvaranja novih društvenih veza. U suvremenim istraživanjima često se razmatra kroz koncept socijalnog kapitala – korisnosti nečije društvene mreže, koji teorijski uvodi Bourdieu, a populariziraju teoretičari 1990-ih godina u jeku “raspada“ društvenih vrijednosti, sveopće individualizacije ali i početaka internetskog razvoja. Ovim radom su se nastojale prikazati transformacije društvenih veza koje se događaju na Facebooku, koristeći se postavkama teorija o socijalnom kapitalu. Rad također problematizira pitanja virtualnih zajednica i online-offline odnosa. Korištene metode su anketa kojom se ispituju iskustva korisnika i vizualna analiza Facebook sučelja kojom se prikazuju elementi Facebook strukture pogodni za razvoj socijalnog kapitala.
Abstract (english)
Omnipresence of social networks in everyday life changes the way of communication and interaction among people and affects all aspects of society. Socialization, marketing activities, presidential campaigns, protests and conflicts – they all take place on social networks. Their consequences surpass virtual space. Facebook is the most popular social network with two billion users. It owes its popularity to the diverse possibilities of maintaining relationships and creating new social connections. In contemporary research, social networks are often examined through the concept of social capital - the usefulness of a individual social network, which was theoretically introduced by Bourdieu and popularized in the 1990s in the wake of the "decline" of social values, universal individualization, but also the beginnings of Internet development. This paper attempted to show the transformations of social connections that take place on Facebook, using the theories of social capital. The paper also addresses issues of virtual communities and online-offline relationships. The methods used are survey, that examines users' experiences and visual analysis of Facebook interface, used to display Facebook structure elements that favor the development of social capital.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:745604
Study programmeTitle: Sociology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-07 11:48:35