George Lakoff, one of the most prominent modern linguists, brought forth a new approach to political rhetoric, which many of the politicians took advantage of while forming their campaigns. He suggested that, in order to be a persuasive candidate of either the Republican or Democratic party, one has the assume the role of either the strict father for the former, or the nurturant parent for the latter. This can be done through the careful formation of distinct rhetorics through the power of frames, i.e. simplified mental images which help humans understand and react to their surroundings. Since nonverbal communication is even more important for the audience while receiveing a message from the speaker, the aim of this thesis was to explore whether the rhetorics of the Lakoffian parental figures are translated into body language of the contemporary politicial figures, and how does this emulation benefit or harm them in the attempt to gain the trust of their voters. The politicians chosen for this study were Donald Trump and Hillary Clinton, presidential candidates for the United States of America, who ran their campaigns in 2016. Three debates were analyzed, as well as two randomly chosen rally speeches by each of the candidates and two aftermath events- Hillary Clinton's concession speech and Donald Trump's inauguration speech. After observing the video materials, collected via various Youtube channels, more than 1700 records of nonverbals were collected, and a selection of 8 types of gestures and expression were chosen to be examined in more detail, as those were the ones which occurred repeatedly, and, therefore, formed the nonverbal vocabulary of the two candidates. These include: the palm up position, the palm down position, the palm-closed-finger pointed position, the fingertip-touch gesture, the eyebrow raise, the eyebrow lower, smiling and pointing. As the Republicans were the ones who invested greatly in Republican institutes, where rightwing intellectuals were hired to form a distinct conservative rhetoric, the results of the analysis show that they approached nonverbal communication in the same fashion- Donald Trump exhibited a recognizable nonverbal vernacular, consisting of well-defined patterns of both authoritative and nonauthoritative nonverbal signs. ThIs approach reiterated his role of a strict father, a role given to him through a divine order, whereby he wishes to pass on his deep moral wisdom to his descendants, and is not afraid to use force if disobeyed. Furthermore, the research showed that Hillary Clinton's nonverbal vocabulary consisted of the same gestures and expressions, in slightly different numbers. While Clinton attempted to find good balance between the same nonverbals as her Republican opponent, she merely confirmed the problem the progressives have been facing throughout their political activity- the lack of their own verbal and nonverbal framework. Instead of echoing, and, therefore, reinforcing the conservative rhetoric, it might have been wiser for her to utilize other, more appropriate nonverbal items, ones that would mirror her role as the nurturant parent of the nation, whose influence stems from the capacity for compassion, and not sheer force. For the sake of comparison, two speeches given by Croatian politicians, the progressive Zoran Milanović and the conservative Kolinda Grabar-Kitarović, were also studied. The results of this brief study show that, much like Clinton, Milanović also shuffles between submissive and dominant nonverbals, while Grabar-Kitarović introduces new nonverbals, ushering Croatian right-wing politics in a new, more moderate and approachable era. Ultimately, this thesis has showcased that a strong framwork is displayed by the Republicans even through their nonverbal communication, while the Democrats are still struggling to find their own voice, even when it comes to body language.