This study tries to explain the way of women’s beauty visualization in modern medias from young people point of view, primarily through the use of social networks, their personal activities on them and out of them. The theoretical part includes the explanation why this topic is interesting from nowadays point of view, and short historical framework is given which, depending of a period of time and medias used: from the early sculpture, painting till the appereance of the press, film and modelling, visualizes different standards of women’s beauty creating an epoch recognizable just by description of that beauty. And young people do just the same nowadays through ubiquitous media: social networks. Continuity need for a vision of women’s beauty in certain terms imposed by the society makes this topic actual and in future time for example, with appereance of some another more technologically advanced media. The difference between present and historical moment where prominent individuals like religious leaders, artists, politicians formed the concept of women’s beauty, is enabled nowadays almost to anybody who has a profile on social networks. With just one “like” (well, and one comment) we contribute to mass acceptance or non-acceptance of women’s beauty standard for 21st century. Historicaly, the diversity of visualization was observed through the means and epochs while in this topic related to the current social networks, observing differencies between women and menwas crucial in the formation of women’s beauty standard. Poll method is used in this research and a questionnaire as an instrument which contained questions of closed type. The sample included 271 young persons from Split, 137 males and 134 females. Results showed that all respondents have profiles on social networks, majority has two, some more than two, and minority uses just one. Almost all respondents are active on social networks in a way of posts, photos, “likes” and comments publishing, participated so in social dynamics in general and in what this study points out as interesting: visualization of women’s beauty