The results of a research conducted among young respondents in Split are interpreted in this thesis. The thoughts and stances on clothes, fashion styles and identities have been researched. The subject of the research were the fashion identities of young people, how they are represented within society and the different functions of fashion itself. Fashion is an individuals tools for identification and socialization, stirring controversy with the world around them, a way of symbolic communication, an obligation of prestige, a way to enjoy themselves or as applied arts. The concept of identity is defined as a sense of self which starts developing when a child begins separate from parents and family, taking up their place in society. Within that context, the base goal of this thesis was to survey and determine the stances of young respondents in the city of Split about fashion identities. The aim was to examine the importance of clothes, fashion accessories and fashion in general with respect to gender, then the frequency of purchasing new clothes in terms of age, as well as expressing in 68 different ways with regards to the respondent's education and income. Identity, more than ever, becomes a matter of choice of your own image and individuals are increasingly forced to choose their own identities. Most consider that fashion identity is defined by the clothes they wear. The majority of respondents point out that dressing is an expression of personality, and that you can communicate with the way you dress. On the other hand, some think that fashion accessories or makeup do not convey any messages to society. Dressing is the most expressive example of an everyday way to build individual freedom. The survey found that more than half of the respondents considered the affiliation of an individual to a social layer to be distinguished by the style of dress, but it depends on the social layer. Fashion detail shows the diversity which makes everyone irreplaceable, special, gifted.