Tourism is today a phenomenon that enters all pores of social life, which is why it is increasingly gaining attention. Like any other social phenomenon, tourism is developing in accordance with the needs of human society, which are constantly changing. Tourism and society are closely intertwined factors, so it can be said that the tourist offer creates the tourist demand while at the same time the tourist demand influences the tourist offer. What is certain is that tourism is not the same as it used to be, so today we can find new implications of tourism that create a new tourist culture, and thus new tourists. Thus we come to selective forms of tourism that stand in opposition to the already well-known and well-founded mass tourism. Precisely because of the unsustainability and uniformity of mass tourism, selective tourism offers a different path and direction of development, as well as the offer of tourist experiences. This paper presents and analyzes one such different, selective form of tourism on the example of the Lastovo in the stars festival. Achievements, obstacles and challenges that stand in the way of achieving a selective form of tourism in the form of festival, were analyzed through the work and activities of the association Contrast, the main bearer of this project. The analysis is enriched with descriptive, qualitative and quantitative research materials that offer different perspectives of all involved and ultimately project evaluation of visitors.