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undergraduate thesis
Influencersko oblikovanje modnih trendova
2021. urn:nbn:hr:172:688197
Dodoja, Iva-Dina
University of Split
Faculty of Humanities and Social Sciences
Department of Sociology

Cite this document

Dodoja, I. D. (2021). Influencersko oblikovanje modnih trendova (Undergraduate thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:688197

Dodoja, Iva Dina. "Influencersko oblikovanje modnih trendova." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:172:688197

Dodoja, Iva Dina. "Influencersko oblikovanje modnih trendova." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:172:688197

Dodoja, I. D. (2021). 'Influencersko oblikovanje modnih trendova', Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:172:688197

Dodoja ID. Influencersko oblikovanje modnih trendova [Undergraduate thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2021 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:172:688197

I. D. Dodoja, "Influencersko oblikovanje modnih trendova", Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:172:688197

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Metadata
TitleInfluencersko oblikovanje modnih trendova
Title (english)Influence's forming of fashion trends
AuthorIva-Dina Dodoja
MentorAnči Leburić (mentor)
Committee memberZorana Šuljug Vučica (predsjednik povjerenstva)
Committee memberAnči Leburić (član povjerenstva)
Committee memberMarija Lončar (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
(Department of Sociology)
Split
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Modni trendovi se oblikuju na više načina, jedan od njih je i putem društvenih mreža. Na društvenim mrežama djeluju utjecajne osobe koje komentiraju svaki aspekt našeg života, tako i modu i modne trendove i stilove. Utjecajne osobe na društvenim mrežama zovu se influenceri, u ovom slučaju modni influenceri. Modni influenceri koriste društvene mreže kao platformu za komentiranje i reklamiranje različitih modih proizvoda i kombinacija koji su trenutno aktualni. Ovaj rad bavi se utjecajem modnih influencera na najrizičniju skupinu društva, onu koja upravo najviše vremena provodi na društvenim mrežama, to se odnosi na skupinu mladih. Mlade se vrlo često predstavlja kao osobe koje najviše padaju pod utjecaj drugih, pogotovo onih koji virtualno iskazuju svoje mišljenje. U ovom radu ipak je dokazano upravo suprotno, iako mladi svoj stil izgrađuju putem društvenih mreža, ipak im je bitnije mišljenje svojih bližnjih odnosno prijatelja i njihovo vlastito mišljenje
Abstract (english)
Fashion trends are shaped in several ways, one of them is through social networks. Influential people comment every aspect of our lives, as well as fashion and fashion trends and styles. Influential people on social media are called influencers, in this case fashion influencers. Fashion influencers use social media as a platform to comment and advertise the various products and combinations that are currently popular. This paper deals with the impact of fashion influences on the most risky group of society, the one who spends the most time on social networks, this refers to the group of young people. Young people very often are present as the people who fall most under the influence of others, especially those who express their opinion virtually. In this paper, however, the opposite has been proven, although young styles are built through social networks, the opinion of their relatives and friends and their own opinion is most important to them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:688197
Study programmeTitle: Sociology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) sociologije (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-01-21 12:13:47