Purpose of this research was to provide an insight into the attitudes of the citizens of Split regarding the sexualization and objectification of the female body in the media environment, business and partner relationships, as well as in public space. In addition to attitudes, an effort was made to investigate the (in)existence of the mentioned concepts in concrete relationships between men and women, and how men perceive a woman and her body in the context of public and private space. The research consisted of two parts. The first part of the research was a quantitative research aimed at examining the attitude of young women and men from Split. In the survey, a scale was constructed to measure attitudes about the sexualization and objectification of the female body. In order to test the reliability of the scale that was further used in the questionnaire, a pilot study was first conducted in which thirty respondents, sixteen women and fourteen men, aged between 18 and 34, participated in the city of Split. After testing the reliability of the scale, the survey continued, in which 385 (N=385) young adult citizens of Split participated. In both studies, the data were collected using the face-to-face method and were processed in the IBMSPSS computer program. The second part of the research was qualitative, where an attempt was made to answer the question: Is objectification present in the attitudes and behaviors of men? Here, face-to-face interviews with young men of the city of Split were used as a data collection method, where the presence of sexualization and objectification in partner relationships, as well as their view of women and the female body in the public and media space and business environment, were examined. A total of 8 (N=8) interviews were collected.