The subject of research is motorcycle festivals as a form of entertainment, but also as a phenomenon related to our lifestyle, which we consider through the connection with biker culture and the identity of members of motorcycle clubs. The research was conducted using two different methods, a survey and content analysis in May and June 2020 by means of a random sample of 221 people from the motorcycle scene (survey) and a random sample of 55 motorcycle clubs (website content analysis). The present results show how any wishes and expectations of the respondents can be derived from the main motives for visiting motorcycle festivals and the motive for joining a motorcycle club. Approximately 67% of the respondents stated that they actively participate in club events. The vast majority of people travel between five and ten times a year or even more than ten times to motorcycle festivals which take place in Croatia. Another astonishing fact is that visits to the countries of Southeast Europe are very frequent. Some main motives for motorcycle festivals are mostly adventure and a break from everyday life, meeting new people and the program of motorcycle rallies (music, parades, etc.). More and more often it becomes their aim to solve the problem of prejudices against their way of life, which are connected with the readiness of the environment for different lifestyles.