In today's modern world the internet is one of the most widespread mediums for informing and communicating with the consumers. From the emergence of the first browsers until this day the development of web technology has been growing at a high rate, but the bloom of online shopping happened during the 1990s which made business simpler and cheaper. Online shopping represents one of the forms of business management in which informatic and internet technology is applied and implies transaction of money electronically. 150 students of University of Split participated in this survey about frequencies, experiences and attitudes regarding online shopping. According to the research results participants prefer going to the material stores to do the shopping, while using online shopping for browsing through offers. They usually buy clothes, shoes and fashion accessories through online stores for which the main criteria of choosing is the price, while the main aspect to improve is the pricing and duration of delivery. Although the internet and online shopping continue to progress and grow, humans as social beings have the need for socialization „face to face“, hence we derive the conclusion that the alternative forms of interaction are not sufficient replacement for society and sociability.