The paper analyzes the attitudes of students from the Faculty of Humanities and Social Sciences in Split towards attending postgraduate (doctoral) studies. The research was conducted in June 2024 using an online survey, and it included the perspectives of undergraduate and graduate students as well as doctoral students. The results provide insights into the attractive factors and barriers students assume and experience when considering further education. A significant number of respondents express ambition to continue their education at the doctoral level (25%), while most do not rule out this possibility in the future (55.1%). The main attractive factors are of intrinsic and extrinsic nature, such as the desire to acquire knowledge and research skills, as well as the prospect of better-paid and more secure employment. Despite affirmative attitudes towards continuing education, respondents recognize serious obstacles, such as funding for doctoral studies and the level of commitment these studies require. Interestingly, the attractive factors are similar regardless of the student category included in the sample. Most doctoral students at the Faculty of Humanities and Social Sciences in Split are satisfied with the studies they are attending. The results highlight the need for better promotion of doctoral studies, which can be crucial for career development, as well as additional support for students in the form of information about funding opportunities.