Curatorial collective What, How and for Whom? achieves internationally recognized success and is currently one of the most prominent non-institutional curatorial organizations in Central and Southeastern Europe. WHW members gathered spontaneously, as a result of collaboration for the exhibition on the occasion of the 152nd Anniversary of the Communist Manifesto and association was officially registered in Zagreb in 2001. The collective has been running Gallery Nova in the center of Zagreb since 2003, and since then they have been systematically working on promoting contemporary art and educating young professional audience through exhibitions, publications and discursive events. Collaborations with a number of independent organizations such as the Multimedia Institute (MI 2), BLOK, Container and others have been realized in Zagreb area. WHW was also one of the first collectives to reopen cooperation with other independent organizations from the former Yugoslavia countries such as Kuda.org from Novi Sad, Prelom Collective from Belgrade and SCCA from Sarajevo through the project Political Practices of (Post-)Yugoslav Art, as well as cooperation with Zdenka Badovinac, director of the Modern Gallery in Ljubljana. From the very beginnings of their work, curators have been deliberatly thinking through their projects both locally and internationally, which resulted in numerous international projects, exhibitions and long-term co-operation. Their first major international project was Collective Creativity in Kassel (2005), which examines the specific circumstances of working in art groups and collectives. They are well known for their cooperation with Tensta Kunsthall from Stockholm, Kunstverein from Graz, Museum Sztuki from Lodz and a network of independent initiatives tranzit.at from Vienna and tranzit.hu from Budapest whose main partner is ERSTE Foundation. Their international projects are often intertwined with activity in the local environment, therefore, many of their projects such as Collective Creativity in Kassel, Istanbul Biennale, the Red Thread, Venice Biennale and an exhibition Really Useful Knowledge in Madrid got their “Zagreb version”, while some of them even partly developed through the activities of the Gallery Nova.Thus, we can conclude that their exhibitions, projects and discursive events, even though they are thematically diverse, are actually permeating each other to form a coherent whole.It is difficult to determine the extent to which a distinct artistic and cultural event leaves a visible trace in space, but continuous production and mediation of contemporary art, as well as an extraordinary sensibility to the current social situation which characterize the work of curator collective WHW are the reasons for considering their curatorial practice a socially engaged model of artistic and cultural production.