The social conception of the concept of the body and physicality over time changes its status and becomes a phenomenon of the body, which is a reflection of himself. The body that represents the state of the art is also a project that can be developed and delivered through self and through market choice and the distinctive social phenomenon of modern times. The role and significance of the body through physical modifications looks from the perspective of a professional bodybuilder clarify the reasons for practicing bodybuilding, attributed the meaning of their own body and physical appearance, experience in the transformation of the body, the importance of support and understanding of the environment, and the perception of generally accepted codes of conduct. Thanks to modern techniques of physical maintenance, the desire for a sense of power and good body image enabled the system of values, attitudes, modes of behavior and lifestyle peculiar subculture of bodybuilding. Body and physicality for bodybuilders is a personal choice of each individual as well as a physical symbol that significantly affects the first impression. Although the physical discourse under everyday social and media manipulation, the body is impossible to observe regardless of the environment in which it is located. Each body modification affects both business and love life of the individual, and if substantially deviates from the usual parameters of socially accepted gender order can be found in the way of gender stigmatization.