The multi-plant factory Jugoplastika represents an epoch of local production and recognizable design which are closely related to growing up, education, leisure, and sports life of the second half of the twentieth century in Dalmatia. As a place of mass production, not only for Split as its headquarters, but also for a number of coastal and island economies, the conglomerate is engaged in the production of garments, adornments, footwear, consumer goods, packaging, and parts essential for various industries. The economic decline, followed by the physical disintegration of the factory complex, must also be viewed from a cultural point of view. The architectural and urban reorganization of a part of the city district Brodarica, as a result of the altered socio-political paradigm in the 1990s, physically and semantically distinguishes two distinctive epochs, with an evident visual pattern between the modern and postmodern epoch. The demolition of the production facilities of the factory complex, as well as the attempted destruction of the manufacturing giant”s identity, bruised the already insufficiently valorized socialist heritage. The OUR Collective (Alemka Đivoje, Dalibor Pranĉević, Robertina Tomić) appears as one of the instances of protection and reevaluation of such local heritage, and as the only example of an active approach to the reconstruction of the phenomenon and heritage of Jugoplastika so far. Through participatory curatorial and artistic projects, the OUR Collective investigates the city”s memory, problematizes the very notion of heritage, and advocates for the preservation of related phenomena. The final thesis analyzes the shift in the so-called ”cultural code” at the site of Jugoplastika, as well as systematizes previous research within the perspective of an art-historical view of the phenomenon of Jugoplastika, all with the aim of accentuating the need to valorize the heritage of high modernity, especially industrial heritage, and the aim of encouraging the redefinition of the notion of heritage. Various hemerotechnic materials were consulted during the research, especially those from the OUR Collective”s archives.