Body as the research topic is increasingly represented in academic and scientific circles. Self-reflexivity and reflexive projection of the body (Giddens, 1991) are concepts that are of great interest to today's researchers. Today, in the post-traditional order, where reality is simulated and the boundaries between reality and virtuality are almost erased, the body undergoes a complete transformation and it's extremely important to give answers to the position of the body in today's society. The main object of the study was to examine body image on Instagram. Using the content analysis method, four hundred photos on forty Instagram profiles were analyzed. The profiles were divided by the correct distribution into twenty male and twenty female profiles from the list "following" of the researcher. This paper sought to establish whether there is a difference in the depiction of the body and the use of text and graphic symbols in the description of photographs between men and women. Data were collected using a categorical apparatus consisting of eleven analytical categories. The analysis showed that there is indeed a difference in the presentation according to gender, and this is evident when examining the background of the photograph, the use of text and graphic symbols, and the facial expressions of the participants.