The thesis is divided into two parts: the main themes – fashion and the body being theoretically processed. The research part of the work was realized through a mixed methodology consisting of two different research methods. This approach involved collecting, analyzing and combining quantitative and qualitative data. In the quantitative part, we were interested in perceptions and determination of physical appearance in young men and women from Split, and in this context, the awareness of satisfaction with one's own physical appearance was examined. A survey was the chosen method, with a questionnaire being the instrument of implementation. The second part of the research was a semi-structured interview which was used as a qualitative method. The aim was to research the role of fashion "authorities" in the clothing of young women from Split as well as their attitude towards fashion in general. In the quantitative part of the research, from the obtained results we can see that most of the participants consider their physical appearance to be average. More than half of the participants were satisfied with their own physical appearance and this aspect was equally present in women and men. When it comes to clothing, we can see how the participants mainly put emphasis on the quality of clothing, minimalism and generally their own style rather than unusual cuts and striking details. Also, most of the participants stated that they are not limited in fashion expression by society and they do not care about the opinion of others. The qualitative part of the research aimed to determine the role of fashion in everyday life of young women and what meanings they attach to style, trends and fashion in general. Based on the analysis, we have come to the information that the interviewees follow fashion and consider it an indispensable part of life. We could also see from the obtained results that they follow fashion in various ways and thus find inspiration for choosing clothing items. The interviewees equated style with taste and considered it an expression of identity, while on the other hand they compared trends with transience and molding. When it comes to sustainable fashion, the interviewees focused on the quality, functionality and comfort of the material on the body and were mostly familiar with the concept of "slow fashion" and supported the same.