Venus was a goddess who entangled herself in all levels of society, shaping mythology, art, politics, and human relationships. Her broad sphere of influence makes her a pivotal figure in the ancient world, whose presence deeply permeated the society of the eastern coast of the Adriatic. The Roman province of Dalmatia abounds with archaeological evidence closely tied to the worship of the goddess Venus. That's precisely why this work focuses on studying monuments dedicated to the goddess Venus on the eastern coast of the Adriatic, specifically in the province of Dalmatia. The richness of archaeological remains and artifacts in cities such as Salona, Jader, Narona, Aenona, Isa, and Rider is analyzed with the aim of understanding the cult of the goddess Venus in various societal aspects. Through the exploration of Venus representations in these cities, the study investigates how the cult of the goddess of love, beauty, and fertility shaped religious, cultural, and social dynamics in ancient Adriatic. The study delves into different aspects of Venus worship through the work of local artisans influenced by the Roman world, contributing to a deeper understanding of the goddess's role in shaping the identity of the eastern Adriatic coast in ancient times.