Education is crucial for the development of knowledge-based economies, as it improves employability and competitiveness of the workforce competitiveness, reducing long-term unemployment. In Croatia, inadequate educational structures and transitional issues have led to a mismatch between education and the labor market, resulting in high youth unemployment and poor integration with the job market. The development of sociology in Croatia has been supported by the increase in newly established sociology departments and programs. Currently, there are ten sociology programs in Croatia: six in Zagreb, two in Zadar, and one each in Split and Osijek. The employment of sociologists in society depends on the level of democracy, development, tradition, and application of social sciences. The main objective of this study is to examine the professional preferences of sociology students at the Faculty of Philosophy in Split. The research, was conducted in May 2024 via an online survey with a sample of 94 sociology students from the Faculty of Philosophy in Split. The data indicate that sociology students highly value the opportunity for further education, with the most attractive areas of sociology being cultural sociology, gender sociology, and consumer sociology. Additionally, most students prefer working in research institutions, non-governmental organizations, and journalism rather than in the education system.