This paper explains the history of the Red Cross movement, defines the mandates, mission and tasks of the Movement, as well as the basic principles, funds and medals established during the Movement. The history of the Croatian Red Cross and the course of its development are emphasized, with particular emphasis on the youth of the Croatian Red Cross. In the theoretical part of the paper an analysis of relevant websites, national strategies and statutes in the field of civil society and the Red Cross institution was used. The paper also presents the results of an empirical study, which sought to determine the goals, method of implementation and results of the project "Croatian Red Cross Program of Humane Values - Education for Humanity" through the Croatian Red Cross Youth Competition. The observation and survey method was used, and for the instrument, a questionnaire containing a combination of closed and open ended questions. The sample included 83 participants who participated in the competition. The results show that the competition was successfully implemented without major changes in the organization. The Red Cross, as the organizer of the competition, provided a satisfactory location, resources (human and material), cooperated with the schools of the City of Split and numerous volunteers. The participants also pointed out that they were particularly satisfied with the competition. 56.6% of the participants stated that they were most satisfied with the usefulness of the competition (47 participants), followed by organization (12 participants), activities (10 participants). One of the most relevant questions for the purpose of the project is the question of what participants think is the most important thing they learned in the competition and the question was asked in an open form where the participants answered the following: the importance of good teamwork; the ability to help someone when help is needed; psychosocial assistance to the disabled person; humanity and solidarity is what makes a person happy and fulfilled; how to deal with critical situations; how to properly provide first aid and help an injured person.