In the last few years, with the increased number of users of the social network Instagram, there has also been a noticeable increased number of Instagram profiles owned by parents. Parents post photos of their children on their Instagram profiles, revealing the child’s identity and private information. In foreign literature, parental sharing of content about a child on social media has been recognized as a growing trend called sharenting. Within this notion, researchers discuss the ethics of parental sharing and the issue of violating a child’s right to privacy. Quantitative and qualitative method of content analysis of ten public parent Instagram profiles in Croatia in the period from July 2020 to July 2021 wanted to examine the frequency of parental publication of photos and videos of their own children of early and preschool age to examine the incidence of sharenting and test the assumption to which parental profiles will be based on photographs and videos of children. The aim of the research was to examine the parent's respect for the child's right to privacy, so the way of presenting the child and the degree of disclosure of the child's identity were analysed, starting from the assumption that parents will not respect the child's right to privacy. The obtained results indicated the appearance of sharenting, more precisely the noticeable frequency of parental sharing of content about their own children on their Instagram profile. The analysis of photographs and videos showing children showed disrespect for the child's right to privacy, but also the protection of some aspects of the child's privacy. The analysed parental profiles indicate a lightly understanding of parental responsibility regarding the representation of the child's rights and publishing the child's data and creating the child's digital identity without the child's consent can be related to the traditional image of the child.