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master's thesis
Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama
2015. urn:nbn:hr:172:009644
Kuzmanić, Lucija
University of Split
Faculty of Humanities and Social Sciences, University of Split
Department of Teacher Education

Cite this document

Kuzmanić, L. (2015). Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama (Master's thesis). Split: University of Split, Faculty of Humanities and Social Sciences, University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:009644

Kuzmanić, Lucija. "Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2015. https://urn.nsk.hr/urn:nbn:hr:172:009644

Kuzmanić, Lucija. "Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, 2015. https://urn.nsk.hr/urn:nbn:hr:172:009644

Kuzmanić, L. (2015). 'Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama', Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, accessed 07 December 2023, https://urn.nsk.hr/urn:nbn:hr:172:009644

Kuzmanić L. Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama [Master's thesis]. Split: University of Split, Faculty of Humanities and Social Sciences, University of Split; 2015 [cited 2023 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:172:009644

L. Kuzmanić, "Stjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama", Master's thesis, University of Split, Faculty of Humanities and Social Sciences, University of Split, Split, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:172:009644

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Metadata
TitleStjecanje medijskih kompetencija u okviru školskog kurikuluma na primjeru učenja i poučavanja o reklamama
AuthorLucija Kuzmanić
MentorMorana Koludrović (mentor)
Committee memberMaja Ljubetić (predsjednik povjerenstva)
Committee memberMorana Koludrović (član povjerenstva)
Committee memberIna Reić-Ercegovac (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences, University of Split
(Department of Teacher Education)
Split
Defense date and country2015-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Pedagogy
School Pedagogy
Abstract
S obzirom na to da je medijski odgoj odnosno medijska kultura sve važniji dio kompetentosti u cjeloživotnoj perspektivi te s obzirom na to da škola ima značajan kapacitet za stjecanje navedenih kompetencija, glavna namjera ovog rada bila je istražiti zastupljenost takvih sadržaja u kurikulumima s posebnim osvrtom na ispitivanje zastupljenosti sadržaja koji se odnose na učenje i poučavanje o reklamama. Odabir reklama nije slučajan stoga što nas one posvuda okružuju, a istraživanja pokazuju da svojim sadržajem i kvalitetom značajno utječu na populaciju a posebno na djecu i mlade. Stoga se u radu prvo pristupilo analizi aktualnog Nastavnog plana i programa za osnovnu školu (2006) gdje se pokazalo da se o reklamama poučava samo u dvjema nastavnim cjelinima od kojih se jedna odnosi na Hrvatski jezik i književnost a druga u Likovnoj kulturi pri obradi odnosa slike i teksta. Nadalje, s obzirom na to da suvremena škola sve više promovira ulogu školskog kurikuluma u stjecanju kompetencija koje su od posebnog interesa učenicima i koji otvara mogućnost za učenje o sadržajima koji nisu dovoljno zastupljeni u okviru jezgrovnog i diferenciranog kurikuluma, analizom sadržaja se ispitalo koliko se u dvadeset školskih kurikuluma koji su odabrani slučajnim izborom učenike poučava o reklamama u okviru prva četiri razreda osnovne škole. Analizom navedenih školskih kurikuluma pokazalo se da se u samo dvije škole u nižim razredima osnovne škole spominju reklame što se čini nedovoljnim s obzirom na velik utjecaj reklama na djecu i mlade i s obzirom na njihovu veliku zastupljenost u medijima i oglasnim prostorima. Stoga se u konačnici pristupilo izradi smjernica za osmišljavanje aktivnosti školskog kurikuluma u okviru kojih bi se na suvremen način učenike moglo poticati na učenje o reklamama i kritičko promišljanje o njima.
Abstract (english)
Taking into consideration the importance the mass media alongside its culture with amenability to upbringing have in the processes of gaining competence in the life-long learning perspective, and considering schools a great environment for providing the aforementioned competences, the main concern of this paper was to further investigate the presence of such contents focusing on learning about and teaching on commercials. The choice of commercials is not a mere coincidence, it is well thought of, since they are ubiquitous and have a huge impact on the entire population especially on youngsters as it has been proved in the research conducted. In the paper it was first analysed the Primary Schools` National syllabus for the year 2006. What emerged from the investigation was that children learn about commercials only in two subjects, namely Croatian and Art when analyising the ratio between the picture and the text. Since nowadays modern schools tend to promote the role of syllabus in gaining the competence vital for each pupil, and which offers numerous possibilities of acquiring contents not necessarily present in the core, differentiated syllabus, the research was conducted investigating into twenty randomly selected syllabuses, to see to what extent are pupils thought on commercials in the first four grades. What emerged was the fact that only two schools of the total of twenty mention commercials in lower grades, a rather meager result, once we consider its omni presence in the lives of children and young people in general. In the end some guidelines were created on how to implement certain activities in the syllabus which deal with commercials in a contemporary way, thus engaging pupils in the further study of the subject and encouraging at the same time their critical thinking.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:172:009644
Study programmeTitle: Teacher education
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra primarnog obrazovanja (magistar/magistra primarnog obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-03 12:04:02