Conceptual metaphor is a cognitive mechanism through which abstract concepts are mapped into more concrete, easier-to-understand terms. It is developed within the framework of cognitive linguistics, which focuses on context. According to the definition and depending on the context, it largely corresponds to the intentions of the speaker in the political discourse, because it is easier to convey a message that all listeners will understand and can avoid possible inconveniences that can destroy their reputation. Conceptual metaphor maps complex political terminology into everyday language even more vividly if it is accompanied by non-verbal communication. Manipulation and persuasion are common terms in political speeches, and they are aimed at listeners. If the speaker wants to convince the listener of the correctness of his views or manipulate with it, then as an ideal tool for this (s)he uses a conceptual metaphor, which (s)he presents only the part that suits her/him, and ignores the other parts. Politicians are always cautious and rarely utter a statement unconsciously. Although the primary purpose and task of the conceptual metaphor should be to bring complex political topics and issues closer to the listeners, unfortunately, it is being misused more and more often.